Persuasive Techniques in Language Analysis

Persuasive Techniques in Language Analysis are Biased

All persuasive texts are biased and all authors of persuasive texts use a combination of persuasive techniques and structure their argument to position their audience so that the audience agrees with their point of view.

Learn how to use Persuasive Techniques in Language Analysis

It is important to learn the types of persuasive techniques used by writers in language analysis and the effects of these techniques on the reader.

Follow my persuasive techniques, examples and effects table below to help you in Language Analysis:

  1. Technique = the writer uses the technique of establishing validity of viewpoint / Example = when the writer says “I have lived here all my life” / The Effect of this Technique = is to encourage the reader to regard his view as valid and worth consideration
  2. Technique = the writer uses the technique of appealing to our sense of nostalgia / Example = when the writer says “In all these years … many pleasant hours… “ / The Effect of this Technique = is to remind the reader of simple pleasures in life
  3. Technique = the writer uses the technique of mounting a scathing attack on an identifiable group / Example = when the writer says “Selfish, careless, unthinking parasites… “ / The Effect of this Technique = is to diminish any consideration the reader might have for other side of the argument, gains our sympathy, alignment
  4. Technique = the writer uses the technique of posing a rhetorical question / Example = when the writer says “Why should we be disadvantaged by the actions of others? “ / The Effect of this Technique = serves to align the reader with the writer’s point of view
  5. Technique = the writer uses the technique of appealing to our patriotism, nationalism / Example = when the writer says “This is an un-Australian, unacceptable thing to do “ / The Effect of this Technique = serves to make the reader agree with the writer through implied sense of shared value system, shared national understanding
  6. Technique = the writer uses the technique of a ‘call to arms’ / Example = when the writer says “It’s time, we must stand together “ / The Effect of this Technique = is to get the reader to align himself, get involved, feel proactive in effective positive or necessary change
  7. Technique = the writer uses the technique of proposing a solution / Example = when the writer says “There is an obvious solution to this “ / The Effect of this Technique = is to present the writer as willing to engage in proactive solution seeking rather than passive objections to other’s proposal
  8. Technique = the writer uses the technique of inclusive language, flattery, empathy / Example = when the writer says “We …. Us …. All Australians …. Our “ / The Effect of this Technique = is to include the reader, making the audience feel like an outsider if they don’t agree
  9. Technique = the writer uses the technique of using anecdotal evidence / Example = when the writer says “I’ve been there … “ / The Effect of this Technique = is to give the writer credibility and personalise the text
  10. Technique = the writer uses the technique of simplifying the issue/ Example = when the writer says “It all boils down to … ” “Really, it’s simply a matter of …” / The Effect of this Technique = is to bring the issue down to the level of the audience, so the audience is more likely to be persuaded if they are not confronted by a complex or difficult argument
  11. Technique = the writer uses the technique of including statistics or an expert opinion / Example = when the writer says “Studies show” or “Research indicated” or “60% of students admit they love homework” / The Effect of this Technique = is designed to reinforce the argument, give authority and credibility to the argument with figures such as percentages made to look impressive to the reader
  12. Technique = the writer uses the technique of Jargon ie. language specific to a particular discipline / Example = when the writer says “Any computer expert would understand the ramifications of bytes, CD-ROM and interactive programming “ / The Effect of this Technique = serves to portray the writer as intelligent, sophisticated and knowledgeable in the particular field, it can also make the reader feel intimidated by the superior knowledge of the writer
  13. Technique = the writer uses the technique of colloquialism ie. slang / Example = when the writer says “I’d rather hang out with my mates “ / The Effect of this Technique = serves to lighten the tone, bring the audience identification as the writer is seen as approachable ie. ‘one of us’
  14. Technique = the writer uses the technique of repetition of words and images / Example = when the writer says “Never had I felt so alone … never had I felt such despair … never would I forget “ / The Effect of this Technique = serves to reinforce a point, stressing its importance and impact, however, too much repetition can weaken an argument
  15. Technique = the writer uses the technique of appealing to a value system or ideology / Example = when the writer says “Clearly this is unacceptable behaviour”  “this is abhorrent and discriminatory” / The Effect of this Technique = sets up the writer as ethically, morally aware, thus trying to get the audience to aling themselves with his/her own viewpoint
  16. Technique = the writer uses the technique of alliteration / Example = when the writer says “Motor-mouth moggy” / The Effect of this Technique = is to make the words easy to remember by using words that begin with the same consonantal sound, this is commonly used by writers in headlines and titles
  17. Technique = the writer uses the technique of using humour, sarcasm, puns and satire / Example = when the writer says “Warne is king of spin “ / The Effect of this Technique = is to use humour to help persuade an audience, a pun is a play on words and has two meanings, often used in headlines and satire is making fun of serious content

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